William Hill has revealed the acquisition of a bulk stake in Colombian operator Alfabet S.A.S.Betting firm William Hillside specified that the purchase additionally supports its “method to provide growth via global growth and diversity”. The acquisition suggests Colombia is now the nine controlled market where William Hillside is presently active. Operational since 2018, Alfabet holds a Coljuegos licence to supply sporting activities wagering
as well as online casino throughout the area, with Colombia the first Latin American country to develop a European-style licensing system.”We are happy to introduce our purchase of a majority sharein Alfabet S.A.S, and also with it, our very first access
right into a regulated Latin American state, “said William Hill Chief Executive Officer Ulrik Bengtsson.”The Colombian controlled market is a good example for the Latin American betting market, as well as we are excited by this possibility to provide an extremely affordable product as well as secure player experience under the William Hill brand name in the country.”GVC Holdings, under Entain, likewise went into the Colombian market previously this month, noting its very first day of trading by gaining a licence to operate in
the country. William Hill’s newest procurement at the same time comes after it launched its Mr Green brand name in Latvia’s regulated online market recently.